Branding is like a person’s personality and style—it’s what makes you instantly recognize them and remember them after you meet. Imagine your friend who always wears bright clothes, has a friendly smile, and tells the funniest jokes. Even if you didn’t see their face, you’d know it’s them just by their look and energy. 

Think of it like the personality traits of your favorite Inside Out characters. If you have kids, you know them well. You expect a certain energy and behavior out of each of them. They are consistent. 

For a business, branding is about creating that same kind of distinct identity so people can quickly recognize it. It’s the colors, the logo, the tone of voice, and the feelings that the brand gives off. Just like you think of your friend as “the bright and funny one,” branding helps people think of a business as “the helpful one with a playful vibe” or “the high-quality, trustworthy one.”

In short, branding is what makes a business memorable and relatable to humans who look for human traits and connection even in businesses.